There is a reason why many people would rather sell their home, no assistance needed, than potentially lose out on thousands of dollars by enlisting a broker?s assistance. If you believe that, then you probably believe in a Tooth Fairy. So many of us think that selling a piece of property is as easy as advertising it for sale. Your call, pal, but there?s probably a better chance of the Chicago Cubs winning a World Series than your home getting sold within a reasonable, let alone quick period of time!
In general, the consumer market is not too educated about the real estate agent?s role. The agent doesn?t just earn a commission off a purchase or sell of a property, but instead, it is in the best interest of the real estate professional to do everything possible for their client. The point is, a real estate broker is somebody who could do more than one ordinary layman, a homeowner, that is, could aspire to do, because of the myriad resources they have at the tips of their fingers.
People who buy or sell properties do not have access to the multiple listing service, weekly advertisements in major news outlets (paper, television and radio), and an extended lead network that provides fresh referrals. The FSBO only has access to newspaper and sometimes magazine ads and positive word of mouth ? nothing more.
What could inveigle an immediate buyer and attract them with more urgency better than good ole fashioned word of mouth?
Really, there are so many for sale by owners who discredit themselves inadvertently by insisting, quite emphatically at that, ?I?ll do it myself, no need for help.? A FSBO would be better off utilizing the wide range of available resources he or she has, instead of working independently. These are resources that are normally handled by a skillful knowing and accommodating real estate agent.
So how does a fsbo find the right agent? Simple ? go ask your friends, family, coworkers, even the random hobo on the street (who might have had a home once) about reliable real estate brokers. There has to be more than just a whit of research done, a whole lot of due diligence, in fact, when separating the wheat from the chaff and choosing the most reliable agency and the specific agent for the FSBO to use. It doesn?t matter if it?s a he or a she, old or young, New Yorker or Angeleno, fellow American or quirky Brit. What matters is how well they can sell, and you would want to ask them questions, such as the number of sales facilitated in the previous month. Are there any particular quirks in the agent?s game plan that he/she could use to his/her advantage, and what?s on the playbook anyway? ? find this out. And most of all, determine how much of a personality they have. Determination and personality go a long way!
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Source: http://art.redbright.co.za/for-sale-by-owner-the-real-estate-quandary/
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